DemoThis is a sample report for a fictional startup called Vessel. It shows exactly what a full pro-tier analysis looks like.

Pitch Deck Analysis

Stage: Seed · Sample report — Vessel (Fleet Operations SaaS)

67^/100

Strong narrative, weak traction story

Vessel addresses a genuine pain point in an underserved market, and the founding team's operator background gives the deck real credibility. The market sizing is grounded and the product thesis is clear. However, the traction section is the weakest part of this deck — investors at the Seed stage will immediately probe the "early conversations" framing, the absence of paying customers, and the lack of a quantified go-to-market wedge. Fix these three things before your next send.

Problem & Solution

8/10

Market Opportunity

7/10

Business Model

7/10

Team

8/10

Traction

3/10

Go-to-Market

6/10

Competition

5/10

Fix Before You Pitch6

Replace "early conversations" with a concrete demand signal — even one signed LOI or a paid pilot changes the story completely. If you have neither, launch a waitlist and cite sign-ups.

Quantify your go-to-market wedge. Name the first 10 companies you will close, why they will buy, and what your CAC assumption is for that cohort.

Add a competitive moat slide. The current matrix compares features against incumbents, but does not explain why a well-funded competitor cannot copy your model in 12 months.

Break the $14B TAM into a serviceable addressable market (SAM) and beachhead segment. Investors fund the wedge, not the ceiling.

Show 18-month unit economics with clearly labelled assumptions. Your LTV/CAC ratio is implicit in the model — make it explicit.

Add a "risks and mitigations" section. Founders who name their risks before investors do earn significantly more trust in first meetings.

Red Flags3

No paying customers, signed LOIs, or live pilots are cited. "Early conversations" is a prospecting update, not a traction metric — every investor you send this to will flag it immediately.

The go-to-market strategy does not name a specific first customer or cohort. "Mid-market logistics companies" is a segment description, not a GTM motion. Investors fund precision, not broad targeting.

The competitive slide positions Vessel against Oracle TMS without explaining why a well-resourced incumbent cannot close the feature gap. The absence of a "why us, why now" moat argument is a significant gap at this stage.

Strengths3

Founding team's combined 12 years of logistics operations is a genuine unfair advantage — the problem is described with the specificity that only comes from having lived it. This is the strongest element of the deck.

The problem framing is specific, human, and avoids the common trap of leading with a big market number. The "Monday morning reconciliation" vignette is memorable and investor-ready.

Unit economics are well-modelled relative to most Seed-stage decks. The $1,200 ACV assumption is grounded, the expansion revenue logic is defensible, and the 18-month runway calculation is clearly laid out.

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